5 Pricing Mindsets That Are Costing You Bookings—And How To Fix Yours
Danison Fronda-Tietz
Adrienna McDermott is the founder of Ava And The Bee, a marketing agency exclusively for wedding professionals that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist with over 16 years of industry experience, she now channels that insider knowledge into creating marketing that actually works and brands that stand out from the competition. You can follow her at @avaandthebee on Instagram for weekly marketing insight and tips. When she's not diving deep into analytics reports, you can find her doing embroidery on the couch with her cat (the Bee in her business), giving belly rubs to her dog Ruby, reading romantasy, or watching Formula One.
Danison Fronda-Tietz is a CPA-turned-full-time live wedding artist who somehow made "financial strategy for creative business owners" the most fun conversation in any room. After eight years in accounting at Disney and also a licensed CPA—Danison traded corporate spreadsheets to start his own live event art business, Bowtie & Brush, and never looked back. Now the founder of Bowtie & Biz and creator of the P.R.I.C.E. Archetypes™ pricing framework, Danison has painted live at over 100+ weddings and events and spends just as much time helping wedding vendors stop undercharging, align their pricing strategies with their values, and start actually paying themselves. When not on the job, you'll find Danison on a volleyball court, chasing a toddler, and being fully managed by a yellow lab named Riley. Equal parts numbers nerd and creative soul—which, it turns out, is exactly what this industry needed.
P.R.I.C.E. Archetypes Pricing Floor Calculator
The P.R.I.C.E. Archetypes Pricing Floor Calculator walks you through building your personal pricing floor based on your actual expenses and event count, then layers in a custom pricing strategy based on your P.R.I.C.E. Archetype—the mindset pattern driving every pricing decision you make. Plug in your numbers, identify your archetype, and walk away with your floor, your adjusted minimum, and a recommended price range built specifically for how you think about pricing.
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