Un-Beige Your Brand - Finding A Brand Voice People Actually Remember

McKenzie (Kenzie) Bigliazzi (she/her) is a Colorado-based wedding and elopement photographer, educator, and professional overthinker who eventually realized the best thing she could do for her business was stop asking permission to be herself. Armed with a formal art degree (so yes, she can overanalyze color theory on purpose), Kenzie has built a brand that's bold, honest, and unmistakably her own.

After years of trying to sound like everyone else, she discovered that the strongest brands aren't the loudest; they're the most authentic. Now she helps photographers and creative entrepreneurs ditch the copy-and-paste marketing, find a voice that actually sounds like them, and build businesses that attract the right people because of who they are, not despite it. Her session will help attendees stop blending in and start becoming impossible to ignore.