Meet Your Host
Welcome - I'm so happy you're here!
Hey! I’m Heidi Thompson and I help wedding professionals grow their businesses without going crazy in the process. I’m a business strategist and marketing geek as well as the host of The Evolve Your Wedding Business Podcast and best-selling author of Clone Your Best Clients but you won’t find any overcomplicated marketing gobbledygook around here. I don’t know about you but I love making things easier and more effective. That’s what you can expect from the Book More Weddings Summit.
Growing a wedding business can be overwhelming, stressful and it can swallow your social life whole…BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves. Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.
I created this summit to help you to book more weddings so that you can grow your business, become more profitable, and know exactly what you need to do to attract your ideal clients to you instead of chasing after them.
The Find Your Magic Framework
Meet Carly Eckerle-Turner, a Conversion Copywriter who specializes in writing money-makin’ words for wedding pros, event launches, and world-changing brands. Armed with more than ten years of experience in the Events & Hospitality industry, she uses her unique, insider insight to craft personality-packed, research-backed copy for modern creatives just like you.
Ready to attract more of your dream clients, book more weddings, and change more lives… all by simply tapping into the magic of the words on your website? Carly’s here to show you how.
How To Stand Out In A Saturated Market
Amanda is an award-winning website designer and brand strategist. She is a true artist and helps take clients' visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success, booking clients effortlessly, and creating a delightful online experience.
Bury The Pitch: A Modern Approach To Wedding PR
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.
A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com.
Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Domino, Forbes and Real Simple, among other outlets.
Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Special Events also has featured her as one of the top 25 young professionals in the event industry.
A longtime supporter of industry associations, Meghan currently serves as the 2020 International Vice-President for WIPA, and was the founding Marketing Director for Richmond NACE.
Video-Marketing: Maintaining Social Media Presence Using Video
Anesha Collins is a well recognized and award-winning Photographer, Cinematographer, and Video-Marketing strategist currently based in Orlando, Florida.
She has spoken at several conferences, universities, summits, on several podcasts, and many other platforms desiring her knowledge and innovative guidance on video-marketing.
She is the founder of LEARNWITHAC (an educational platform for Creative Entrepreneurs & Business Owners) where she consistently teaches on video-marketing, content planning, content distribution, leveraging organic reach (which helps to support paid ads), connecting with your target audience, and so much more.
Through valuable resources, courses, videos, and educational downloads, she empowers Creative Entrepreneurs & Business Owners to use video marketing in their business the right way.
Boost Your Wedding Business With Pinterest And Instagram
Melissa Megginson is Community Manager and resident Cat Lady at Tailwind, the leading visual marketing tool for small businesses. As Community Manager at Tailwind, it is her job to make Tailwind's members look GOOD and find success in their marketing efforts. In her 7 years at Tailwind, Melissa has won an ADDY award, worked with major brands like Adobe and JCPenney, and recently graduated with an MBA from the University of Oklahoma.
Find her on Twitter, Pinterest, and Instagram at @MelMegg.
The WTFS Strategy To More Bookings
Bethel Nathan is a successful business owner, award-winning officiant, and WeddingPro Educator (formerly a WeddingWire Education Expert), and she knows how to build and run a successful wedding industry business, having married nearly 1000 couples over the past 11 years and building up over 400 5-star reviews. Combining her background in both large Wall Street investment banks and small business, along with her passion, skillset, and strong support for marriage equality, Bethel focused on her ideal couple and having a rave-worthy customer journey. Bethel also enjoys helping other wedding industry businesses grow and prosper as a business coach, industry speaker, and educator.
Bethel has an undergraduate degree in political science and Japanese from UC Berkeley, and an MBA in International Business and Japanese from Thunderbird. She is a former board member of the San Diego Women’s Foundation and the San Diego affiliate for Komen for the Cure. Her former chapters in life allowed her to live in Japan three times in addition to living in London and New York, as well as to travel extensively around the world. She now lives in San Diego County with her husband, Jason, and they enjoy traveling and scuba diving in exotic places whenever possible.
Lauren Harper Grove
How Engaged Couples Are Using Instagram
Lauren Grove is the founder and editor of the worldwide wedding media company, Every Last Detail. Formerly a clueless bride, Lauren became a wedding planner in 2009 with a mission to prevent couples from making the same mistakes that she made for her own wedding. Along the way, she started Every Last Detail, which quickly became known for sharing candid information about wedding planning, in addition to sharing weddings that showcase the use of professionals.
Now a full-time publisher and consultant for wedding pros, Lauren not only has a passion for helping couples but for helping wedding pros as well. She has spoken at industry events such as The Special Event, Southeast Photo Convention, Styled Shoots Across America Conference, and many more. She runs The V List, a wedding pro marketing membership, alongside Every Last Detail, and is constantly creating services and offerings for wedding pros with the aim of helping them run their businesses and reach couples.
Why Can’t We Be Friends? – Successful Strategies For Growing Your Company By Embracing Your Competitors
Wedding planning wasn’t always in the cards for Renée. Instead, what started out as a seemingly one-time favor for a friend evolved into a thriving side-hustle to her acting career. When it was her turn to walk down the aisle, she flipped the script and discovered that the wedding industry was truly where she belonged. Shortly after her “I do’s,” she started Moxie Bright Events, a boutique wedding planning company, and never looked back.
It wasn’t long before fellow industry pros were looking to her for advice. With over 12 years of experience under her belt, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, Renée is also the founder and host of the popular B2B podcast, Talk with Renee Dalo.
Renée is a fan favorite on the speaker circuit, taking the stage at conferences across the country, including Alt Summit, Wedding MBA and Creative at Heart, among others. She is recognized across the industry, having earned a coveted spot on Honeybook’s 20 On The Rise list, and she contributes frequently to industry publications. She currently serves as the President of WIPA Southern California and has also held leadership roles in The Association of Bridal Consultants and The Rising Tide Society.
Transform Your Communication Mindset
GSD Creative was founded by Productivity Consultant, Angela Proffitt. As an entrepreneur, wedding and events expert, productivity consultant, engaging speaker, and a savvy designer, she wears many hats. She has many passions in distinct industries that ultimately contribute to the creation of beautiful experiences and successful endeavors. Her background in psychology has allowed her to understand how to connect with people. Angela brings nearly two decades of experience in building companies in the luxury hospitality industry through psychology and technology tools.
By sharing what she has learned over the years in her entrepreneurship journey. She is dedicated to showing you how to fast track your business and life so that you can achieve your dreams in the most productive manner. Angela showcases her experience through creating consistent content for her audience. She has published eight books, many online classes, hosts live events, offers one-on-one coaching, consulting, and hosts the Business Unveiled Podcast.
Whatever you are looking to do to be more Productive, that is exactly what the GSD Leader Team helps you accomplish. A company is like planting a seed, and you get to watch it grow. However, if you don't take care of the seeds with proper care, they can die. So it is important to invest in yourself; your company and your people.
4 Steps To Book High-Paying Clients
Maria Bayer is a sales & mindset strategist, coach & wealth creator. She is the creator of Irresistible Selling, an online group coaching program she designed to help wedding business owners book high-paying clients quickly (often on the spot!), grow their business and design a life they love.
Maria teaches the authentic selling and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max, and Hyatt. After working together, Maria’s clients often 2x - 5x their revenues year over year as they continue applying her strategies.
Maria also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker and has authored and co-authored several Kindle books, and her articles and podcast interviews have been featured throughout the creative industry.
Maria holds a Bachelor’s degree in Finance from the University of Illinois, Urbana-Champaign, and currently resides in the Scottsdale area with her husband Tim and fur-baby Gia, usually with a cold brew in hand.
It’s Not About Price!
Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia's Picnic Company. She also is the author of Booked It! , Cha-Ching and three how-to Style & Design videos, in addition, she is the creator of the Triangle Method Sales Training Platform.
This is more than a job; she’s on a mission to help businesses get on their own path to success. Meryl's a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy. Her philosophies have proved successful for not only her own business, but also many other companies, trade organizations, and universities have benefited from her training and advice.
Also a Senior Consultant for Certified Catering Consultants, Meryl has worked throughout the US. Her particular areas of focus are sales and marketing, as well as design and branding. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.
Leveraging Yourself To Be Referral Worthy
Bron Hansboro, fondly referred to as “The Flower Guy,” is the Owner and Art Director at The Flower Guy Bron. Since 2014, Bron has devoted his career to navigating clients through the floral design creative process and transforming their visions into exquisite weddings & events. He deeply values his time with clients and peers alike and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”
When asked, what he loves most about the floral industry? Bron shares, “The resiliency of the Floral Industry is inspiring. We respond quickly, responsibly and always graciously when met with the shockwaves of ever-changing fads and trends”.
Storytelling Using Video Marketing
Kylie Carlson is the CEO of the Wedding Academy providing training and certification for wedding planners, stylists and designers since 2007. The Academy are also the publishers of the International Wedding Trend Report collaborating with over 100 wedding pros globally to bring the latest trends from around the world, now in its 6th year.
Having worked in the events industry for over 25 years running her own wedding planning and production company in London providing services to some of London’s premier venues, she gained a decade of knowledge on how to run a successful wedding business.
Kylie is also the founder of the Wedding CEO Club where she offers coaching and mentoring for wedding pros looking to light a fire under their wedding business.
How To Write Words That Actually Sell
Ashlyn Carter is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing to bring in more than seven-figures in her business writing for creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters, and more. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and have been featured in Forbes, Southern Living, Style Me Pretty, and more.
Ashlyn lives in Atlanta and convinces her husband (and baby boy) to go with her to grab margs and tacos weekly.
Facebook & Instagram Ads For Wedding Pros: Get Your Product Or Service In Brides' And Grooms' Feeds
Since 2010, Valerie has owned Enticing Tables, a fabricator of original event decor. After trying virtually every advertising method in the wedding industry (and finding each to be ineffective), she created her first Facebook paid ad in 2012. When that ad yielded a 1400% ROI and four booked weddings, she made it her mission to learn everything about paid Facebook and Instagram ads.
In 2016, she launched Wedding Ads That Work, a digital ads tutoring company dedicated to teaching wedding industry pros how to drive leads to their business using cost-effective paid ads. Her motto: Done WITH You - Not Done FOR You.
Be Yourself On Instagram To Attract Your Ideal Couples!
Jainé Kershner started her photography education series “Tea with Jainé” to share advice, resources, and lessons learned over the last 10 years as a wedding photographer. Tea with Jainé includes an Instagram TV series, blog, bi-monthly podcast, meet-ups, 1:1 coaching, and the marketing intensive workshops for wedding photographers.
Jainé Kershner Photography has been featured in several wedding publications including Martha Stewart Weddings, Style Me Pretty, Brides, and The Knot. She was handpicked as one of NYC’s Best Wedding Photographers to know by BRIDES and voted Best Brooklyn Wedding Photographer in 2018! Visit www.teawithjaine.com for more information.
Marie Burns Holzer
Get Leads Flooding Your Inbox Through The Power Of Location-Based SEO
Marie is an award-winning and internationally-recognized expert wedding officiant. Within the first year of officiating, she performed 100 weddings and has maintained that pace since 2011. But how does she keep finding the best clients up and down the US' West Coast?
SEO, aka search engine optimization.
Before officiating became her career, Marie was a freelance writer with a specialty in SEO webcopy for FanBolt, Houston Chronicle, NYSE's Euronext blog, and the Georgia Foreign Trade Zone. She understands the potency of having the right clients find you instead of trying to chase them down. As a small business owner and freelancer for over a decade, she's developed a passion for putting the power of back in the hands of creative small businesses by teaching them how to harness the power at their fingertips - quality SEO!
Networking Best Practices: Turning Connections Into Powerful Partnerships
Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current international president for WIPA.
Angel Marie of ConvertKit
Email Marketing: Get Your First Email Subscribers
Angel is a content creator and entrepreneur advocate who enjoys the art of teaching, culture, music, film and creative entities. She loves getting to know different people and their passions, helping them succeed and exploring the beauty in the online world. When Angel is not producing and hosting a webinar for the amazing creators who attend, you can find her traveling, reading a book, singing, watching a movie (and critiquing it!), or developing her own personal blog.
How To Clone Your Best Clients
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.