Meet Your Host
Welcome - I'm so happy you're here!
Hey! I’m Heidi Thompson and I'm the host of Book More Weddings Summit, Wedding Business CEO Summit, and The Wedding Business Collective. I help wedding professionals build 6 figure businesses without working all the time.
I’m a business strategist and marketing geek as well as the host of The Evolve Your Wedding Business Podcast and best-selling author of Clone Your Best Clients but you won’t find any overcomplicated marketing gobbledygook around here. I don’t know about you but I love making things easier and more effective. That’s what you can expect from the Book More Weddings Summit.
Growing a wedding business can be overwhelming, stressful and it can swallow your social life whole…BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves. Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.
I created this summit to help you to book more weddings so that you can grow your business, become more profitable, and know exactly what you need to do to attract your ideal clients to you instead of chasing after them.
Easy Ways To Repurpose Your Content, Build A Connection, And Book More Weddings
Adrienna McDermott is the founder and CEO of Ava and The Bee, a content marketing strategy agency that helps professionals in the wedding industry create amazing content, on autopilot. As a former bridal boutique owner, wedding planner, and florist with over a decade of experience in the industry, she knows exactly what wedding planners and photographers, boutique owners, and more struggle with when it comes to creating new and engaging content to grow their business. Adrienna and the team at Ava And The Bee help wedding pros go from a season behind, to a season ahead.
Adrienna has been interviewed on a variety of podcasts including This Week In Weddings, She Creates Business, Elevate Your Wedding Business, and more.
When she's not working in her signature cotton t-shirt and top knot, you can find her with a cup of hazelnut iced coffee in the pottery studio, making jewelry, or beading. She lives in Milwaukee, with her tripawd black lab Cooper, cat Brutus, and Husband, Frank.
Craft A Brand That Books
Amanda is an award-winning designer and Founder of Carrylove Designs.
Carrylove Designs is a Digital Marketing Agency specializing in helping service-based businesses reach six figures and beyond through our proven four-phase brand and website process. Amanda is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. We take our clients' brands and businesses to the next level.
The Top 5 Secrets To Building An Unstoppable Team
When Ashley started her wedding planning company, The Simply Elegant Group, she was a one-woman operation. She never dreamed that years later, she would grow the business to one of the largest wedding planning companies in the country with a team of over 40 employees in 9 different locations. As a natural-born connector, she now gets to share what she has learned about building a team through her company The Abundance Group, a leadership and team development training company.
Her mission is to help over 15,000 creative entrepreneurs build their dream business by building their teams!
10 Killer Strategies To Win Your Clients Hearts And Minds (And Get More Bookings!)
Ben is the founder of Style & Story, based in Tampa, FL which was named one of the top 10 wedding photographers in the country in 2017 and 2020.
Head to Benhartley.com/links to get free coaching inside his Facebook Mastermind Group and weekly Six Figure Photography Podcast to help you win more bookings, maximize your profits, and breakthrough limiting beliefs.
An 11 Step Program To A Better Booking Season
Bethel Nathan is a successful business owner and award-winning officiant and knows how to build and run a successful wedding industry business, having married over 1000 couples and accrued over 400 5-star reviews over the past 12 years. Combining her background in both large Wall Street investment banks & small business, along with her passion & skillset, Bethel focused on her ideal couple & having a rave-worthy customer experience. Bethel also enjoys helping other wedding industry businesses grow & prosper as a business coach, industry speaker, and WeddingPro Educator.
Bethel has a BA degree in political science & Japanese from UC Berkeley and an MBA in International Business from Thunderbird. She is a former board member of the San Diego Women’s Foundation and Komen for the Cure, SD.
Bethel has lived in Japan (three times), London, and New York, and traveled extensively around the world. She now lives in San Diego with her husband, Jason, and they enjoy traveling and scuba diving.
How To Consistently Attract New Couples Through Instagram
Bianca is the founder of The Wed Strategy and owner of Bianca Nichole and Co. While building her wedding planning business in Austin, TX she quickly realized how little information there was for marketing your wedding business, specifically how to use Instagram for your wedding business. After booking over $18,000 from Instagram in her first year of business, Bianca became passionate about helping other wedding pros do the same.
When she is not working (which is rare as she loves what she does) she is spending time with her husband, fur baby Lola and their newborn baby girl. She is also a big fan of a good margarita, with a large side of queso and chips while enjoying a good game night-in with friends!
Creating A Reel Plan For Exponential Growth!
Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of the ""She Who Dares"" Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over the top events and high touch standard of customer service.
Brandee is passionate about teaching new and aspiring entrepreneurs her exact strategies in growing two 6-figure businesses. She provides expert tools for those who are ready to make their side hustle into a full time passion. Her goal is to help new businesses beat the statistics by starting with a success-minded focus!
Build And Leverage Testimonials To Attract And Sell
Cristina is a floral designer, educator, mama of 2, and a huge advocate for business streamlining. In 2005, she started teaching elementary education and at the same time, launched her floral design business; Posh Peony, as a household hobby, never imagining the growth it would have in the following years!
After growing and scaling her business, she was sought out as a mentor and that is when I stepped into education, teaching workshops, private classes, and at several conferences.
That eventually evolved into FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable.
The Conversion Factor: How To Turn Inquiries Into Bookings
An award-winning planner and manager of the Seattle branch of Bridal Bliss, Elizabeth is a data-driven force in the industry with a wealth of knowledge about business development and growth from over a decade of on-the-ground work. While working with sister-in-law, Nora, at Bridal Bliss, she saw a gap in the industry for a digital solution that would make the contract and invoice process more efficient and collaborative for a couple and their event team.
In 2018, Elizabeth and Nora came together to launch Rock Paper Coin, the very solution they had been seeking for years at Bridal Bliss. Since then, she has been committed to supporting and educating industry professionals through thought leadership in regard to sales, organization, budgeting, market growth, and enhancing the client experience. Elizabeth was recently recognized by Special Events in their Top 25 Event Pros to Watch series.
TikTok For Wedding Pros - How To Use The Platform To Grow Your Business
Emily Rochotte is a social media manager and content writer with a passion for helping wedding professionals grow their business using social media. She loves cheering on small business owners and knows sometimes it takes a second set of eyes to remind you that you're creating something truly incredible. Emily has been published on The Knot, Equally Wed, Perfete, and Love Inc. Magazine to name a few and loves working with wedding vendors to create standout editorial and social content.
When she's not scrolling through TikTok for hours on end you can find her at a concert, galivanting through New York City, or rewatching Gilmore Girls for the millionth time.
Say hi to her on Instagram and TikTok @emilyrochotte
Keys To Getting More Referrals For Your Wedding Business
Feyisola is the owner of Statuesque Events, a wedding planning and design company based in the DC metro area and serving destinations. She is also a business coach to wedding planners and runs an accelerator coaching program for wedding planners - Planners who Profit in addition to VIP days for wedding pros.
She is a past RTS 20 on the Rise winner, and was named one of the most influential event planners in the industry by BizBash in 2020. She is also a speaker, Honeybook educator, and is passionate about teaching about business systems, marketing and getting started in the industry. She is passionate about teaching other wedding professionals practical marketing and sales tools that work even in a crowded market.
She's been featured in The Knot NY, The Knot DC, Fox 5 DC & more. Fey has spoken at industry events such as The Planner's Suite Conference, The Association of Bridal Consultants and the Association of Wedding Professionals.
SEO For The Wedding Boss!
Greg brings vast knowledge and a proven record of success. His varied background in marketing, sales, and leadership allow him to relate and understand the pressures of small business owners, wedding creatives, and marketing teams.
Ultimately, Greg sees his role as a partner with each client. He works diligently to ensure that customers reach their personal goals by offering content marketing, brand development, and social media integration and optimization.
He is also a passionate coach that helps entrepreneurs streamline their business practices. He is an avid proponent of creating systems to allow you to work on your business rather than always working in it.
Greg is a devoted husband, father of four, and lover of Presidential history. You can find him helping his beautiful wife on weekends with their wedding and event design business. On a rare day off, look for him on a golf course!
5 Key Steps For Relationship Building And Networking For Creative Pros
Kawania Wooten, CMP, is an innovative event management executive, who excels at competitive strategic planning. Her expertise lies in developing operational and programmatic initiatives that provide added value, reduce operational costs, and streamline internal processes. She uses her strength in contract negotiation, logistics, budgeting, and strategic marketing to enhance the overall convention attendee experience.
She's an adjunct instructor in the hospitality, tourism, and culinary arts dept. of Prince Georges Community College. When she worked at National Cable Telecommunications Association, Kawania planned events for lobbyists, TV execs, and some of the world’s most infamous media moguls. She's authored numerous books, and she's been featured in publications, such as “ESSENCE," “Refinery 29,” “InStyle,” and “Martha Stewart Weddings."
She holds a Bachelor’s degree from Hampton University and she attended the Harvard Business School Executive Management Program.
How To Be Authentically LGBTQ+ Inclusive
Kirsten Palladino is a multi-award-winning educator, writer, editor, sought-after speaker and author. She is the co-founder and editorial director of Equally Wed, the world’s leading LGBTQ+ wedding magazine, as well as the creator of Equally Wed Pro, the digital LGBTQ+ inclusive certification course and educational platform for wedding and event professionals to learn how to be more LGBTQ+ inclusive.
Kirsten is the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding, the first and only gender-neutral wedding planning book for LGBTQ+ couples. She's been profiled in The New York Times and an in-studio guest on CNN and NPR.
Kirsten thinks building your own brand is fun but she also loves hiking, reading, working on her novel, and learning to read tarot cards.
How Corporate Sales Can Skyrocket Your Income
Maria Bayer is a $25M sales & mindset strategist, coach & wealth builder. She is the creator of Irresistible Selling – a transformational program that helps wedding business owners create a million-dollar mindset, stand confidently in their worth, and book high-paying clients they love.
Maria teaches the authentic sales and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max, and Hyatt. After working together, Maria’s clients often 2x - 5x their revenues, achieve their 'big scary’ goals and become leaders in their field.
Maria also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker and has authored and co-authored several Kindle books, and her articles and podcast interviews have been featured throughout the creative industry.
May Yeo Silvers
Why Objections Are GREAT In A Sales Conversation And Steps To Overcome Objections
May Yeo Silvers, an event planner with over 20 years of experience in the hospitality & events field. As the founder of Events4Anyone, May provides mentorship to event/wedding planners to help them start & grow their event/wedding planning business to a multiple six-figure company, just like her event planning company, M2 Hospitality LLC.
As a happy wife, proud mom & successful EVENTrepreneur, May's journey in the hospitality industry began in Singapore where she was from originally. She started her career as a food and beverage trainee at the Raffles Hotel, Singapore. After working many hours, climbing the corporate ladder & sacrificing time with her family, she started M2 Hospitality LLC in 2014, and never looked since.
In 2020, May founded Events4Anyone. She wants to show event planners that you don't need to have a lot of money or connections to achieve great things. Follow your passion, show up for your business EVERY DAY, and you will get to do what you love & make good money.
Pivot To Passive For Profit
Renee Dalo is a Wedding Planner, Educator, Public Speaker & Podcast Host.
Renee has over thirteen years of experience in the wedding industry and eight years running Moxie Bright Events. Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, Renée is also the founder and host of the popular podcast, Talk with Renee Dalo. In 2020, Renee launched the Profitable Pro Bundle, an educational resource that brought 30+ educators together to support Wedding Pros with online education during the pandemic.
Currently, Renee serves as the President of WIPA So Cal, and she is recognized on Honeybook’s 20 On The Rise list.
On The Map: How To Show Up In Local Searches
Sara Dunn is a specialized SEO educator and consultant for the wedding industry, helping wedding planners, photographers, venues, florists, and more, reach rockstar status on Google.
Sara has a unique plain-English, no-geek-speak approach to search engine optimization— It’s SEO education made just for creatives.
In over 7 years in business, Sara has worked to earn more visibility, traffic, and inquiries for over 150 clients. Her SEO strategies brought her clients over 200,000 free website visits from Google searchers last year.
Sara has been featured by Honeybook, Special Events, and the Rising Tide and has presented to audiences including WIPA, Wedding MBA, and Two Bright Lights.
The Sweet Spot: Where Online Marketing & Word Of Mouth Referrals Leads To Your Mature Business
Sarah Chancey is the founder and wedding planner mentor behind Chancey Charm, a wedding planning & design firm with planners all across the US and abroad. Sarah is a firm believer that your business should pay you both financially and in personal freedom and flexibility.
With a decade of experience in the events industry, it’s become Sarah's life passion to share the tips and tools she's collected along the way with other aspiring planners.
Celebrating 10 years, Chancey Charm operates coast-to-coast and abroad with an ever-expanding team of 30+ planners. Chancey Charm continues to hit over $400k in sales every year in multiple markets, has been published over 200 times, and has served over 700 happy couples. Sarah also has the honor of championing over 5,000 planners through the Chancey Charm planner academy.
Mindset & Money for Wedding Creatives!
Savannah Meikamp is a Midwestern Wedding Photographer who for the past 6 years has built and grown a wedding team and photography studio from the ground up. Shortly after starting her business, Savannah realized that making a living in the photography world relied on more than just a curated Instagram feed; so she immersed herself sales psychology and marketing strategies and money mindset, to create the ultimate framework to booking more weddings (at higher prices) and not burn out.
Now she spends her time helping other photographers quit their full time jobs and pursue their dream career that let them live the life they deserve. Savannah realizes money isn't the answer to everything, but financial stability? Now that opens some beautiful doors.
Why Every Vendor Needs An Email List & How To Start One!
Shannon, aka Mrs. Vondy, is an 11-year wedding photographer who coaches wedding vendors on how to book better clients and run more successful, profitable wedding businesses. After sending one email to her list and earning $2600, and going on to earn $13k from email alone, she's also on a mission to bring that you've got mail feeling back to email by sharing how easy, fun and profitable email can be!
When she's not photographing, emailing or coaching you can usually find her binging Netflix with her hubby and rescue huskies, Jon Snow and Betty White.
Master The Art Of The Consultation To Book More Weddings
Tami is the founder of Paradise Getaways, an award-winning, romance travel agency & Creator of The 20K System & Toolkit, the premiere destination wedding business course.
Tami has won many awards in the wedding and travel industry, including being named the #1 Destination Wedding Agent in the USA for Playa Resorts & a three-time Chairman’s Royal Club Agent. Along with her husband Lou, they have built Paradise Getaways into a multiple six-figure wedding & travel business.
Tami is a dynamic speaker and has shared both the physical & virtual stage with such powerful influencers as Kim Walsh Phillips of Powerful Professionals, Laura Gawne & Susan Bain - the creators of The Toilet Paper Wedding Dress Contest, and Kevin O’ Leary a.k.a. Mr. Wonderful!
She enjoys sharing her success secrets with others so they too can stay in overwater villas in Bora Bora, swim with sharks & stingrays, or hum the Jurassic Park theme song while flying over majestic waterfalls in Hawaii. Because, hey, why not?
Tayler Cusick Hollman
The Keys To Copy That Converts
Tayler is the owner of TAYLRD Media + Designs, a Co-Founder of Sourced Co., Contributing Editor at WeddingPro, and the former Marketing Director at Aisle Planner. As an industry marketing consultant and copywriter, She’s spent over six years working with wedding pros to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands.
When Tayler’s not talking shop, you can find her talking politics with anyone who will listen, whipping up something from scratch in her kitchen (ask her for her short ribs recipe), or out on her mountain bike (don't worry, she has all the pads).
You Better Work! – Owning And Profiting From Who You Are In A Crowded (And Sometimes) Unauthentic Industry
Terrica has been creating exquisite weddings and events in the Golden Isles area for the past sixteen years.
A contributing board member of the North American Academy of Wedding and Event Planning, Terrica’s weddings and expertise have been in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, PeopleTV, and more.
A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her new wedding industry education system, “Hustle Sold Separately“ and VIP Membership Educational Group, “Hustle & Co.” last year. Terrica also hosts the “She Doesn’t Even Go Here” podcast.
4 Keys To A Money-Making Marketing Plan
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals build 6 figure businesses without working all the time.
Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.