Meet Your Host
Welcome - I'm so happy you're here!
Hey! I’m Heidi Thompson and I help wedding professionals build 6 figure businesses without working all the time. I’m a business strategist and marketing geek as well as the host of The Evolve Your Wedding Business Podcast and best-selling author of Clone Your Best Clients but you won’t find any overcomplicated marketing gobbledygook around here. I don’t know about you but I love making things easier and more effective. That’s what you can expect from the Book More Weddings Summit.
Growing a wedding business can be overwhelming, stressful and it can swallow your social life whole…BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves. Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.
I created this summit to help you to book more weddings so that you can grow your business, become more profitable, and know exactly what you need to do to attract your ideal clients to you instead of chasing after them.
Aleya Harris, CPCE
Having A Website That Drives Your Business Forward
Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients.
Aleya is the current Marketing Committee Chair and Black Caucus Chair for NACE as well as a WeddingPro Educator for 2021. She is also a top speaker at conferences and events such as Catersource and The Special Event.
How To Create Your Signature Experience To Grow Your Business
Amanda Shuman is an award-winning website designer and brand strategist. As the Founder of Carrylove Designs, they help take clients' brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Their Signature 4-Phase Branding Process helps creatives break $100,000+ and secure opportunities that were out of reach prior to working with Carrylove Designs.
Ashley Ebert and Dale Henry
The Five Mistakes People Make When Trying To Build A Team
Together they built one of the largest wedding planning companies in the country.
Talk about industry cred. Whoa!
Dale and Ashley worked together as Ashley built her planning company The Simply Elegant Group. Now with 8 locations and a team of over 40 employees; Simply Elegant is a force in the wedding world. With her dad always by her side, coaching her and making sure she was strategic in every move she made as the company scaled.
With sales of over 3 million dollars (and climbing), hundreds of weddings executed, and thousands of referrals passed to other wedding vendors, they have learned the ins and outs of how to handle the ever-changing wedding industry.
Now they have joined forces to create The Abundance Group with one mission in mind: to profoundly help wedding professionals from all across the country create the business of their dreams.
Why Discounting Your Prices, Hurts You, The Industry, And Your Clients
Bernadette is the original founder of the UK Alliance of Wedding Planners after recognizing a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.
Since founding the UKAWP she has supported thousands of wedding planners, through training and membership. She knows how vital it is to be flexible in order to not just survive but thrive which is how she helps clients as a business consultant. Despite organizing hundreds of fabulous events since 2002 she is a renowned introvert, happier at home curled up on the sofa than attending a soiree.
She lives in the UK alongside her husband, 3 children, and spaniel Freddy. Rollercoaster lover with many Disney Ears in her cupboard. Believer of strategy BEYOND the PRETTY, the Yin to your yang.
Warming Your Leads For A Hot Booking Season
Bethel Nathan is a successful business owner and award-winning officiant and knows how to build and run a successful wedding industry business, having married over 1000 couples and accrued over 400 5-star reviews over the past 12 years. Combining her background in both large Wall Street investment banks & small business, along with her passion & skillset, Bethel focused on her ideal couple & having a rave-worthy customer experience. Bethel also enjoys helping other wedding industry businesses grow & prosper as a business coach, industry speaker, and WeddingPro Educator.
Bethel has a BA degree in political science & Japanese from UC Berkeley and an MBA in International Business from Thunderbird. She is a former board member of the San Diego Women’s Foundation and Komen for the Cure, SD.
Bethel has lived in Japan (three times), London, and New York, and traveled extensively around the world. She now lives in San Diego with her husband, Jason, and they enjoy traveling and scuba diving.
5 Tips To Turn Your Followers Into Sales
Brandee Gaar is a Luxury Event Planner, Thought Leader, Educational Speaker, and Host of the "She Who Dares" Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over the top events and high touch standard of customer service.
Brandee is passionate about teaching new and aspiring entrepreneurs her exact strategies in growing two 6-figure businesses. She provides expert tools for those who are ready to make their side hustle into a full time passion. Her goal is to help new businesses beat the statistics by starting with a success-minded focus!
Brian A.M. Green
People, Passion, And Purpose = Profits
Brian is a respected multi-award-winning event planner with over sixteen years of experience in the international events industry. An acclaimed industry speaker, educator, and Chief Event Architect of "By BrianGreen LLC," based in Atlanta and Crown Events Inc. in Barbados.
From his appearances on the Steve Harvey Show as his wedding expert to Brian's mentoring program to his advocacy for Diversity & Inclusion as the Chairman of the National Society of Black Wedding and Event Professionals, Brian's commitment to our industry is invaluable. He has been published in every major wedding magazine, including, most notably, Grace Ormonde, Brides, Inside Weddings, Munaluchi Bridal, B Collective, Essence, and many more. Brian has been named a mentor for the WeddingPro's Fellowship for Change and the current Chairman of the National Society of Black Wedding and Event Professionals.
How To Build A Successful Instagram Marketing Funnel
Chip Dizárd is a photographer who teaches creative entrepreneurs the secrets to growing their business. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He still provides top quality brand photography for weddings, business professionals, and models but has more to offer. Chip is excited to help the developing or seasoned creative take their business and brand to the next level. He also loves golf and swimming and can skydive!
How To Get Referrals For Your Wedding Business
Feyisola is the owner of Statuesque Events, a wedding planning and design company based in the Washington DC area and serving cities across the US. With 10 years in the wedding industry, she is also a speaker, coach, and founder of her signature accelerator program for wedding planners, Planners Who Profit. She is passionate about teaching about business systems, sales, and marketing.
Statuesque Events weddings have been featured in The Knot NY, The Knot DC, Fox 5 DC, The B Collective Magazine, Washingtonian Bride and Groom, and more. Her team of planners has experience planning multicultural weddings including Nigerian, American, Jewish, Pakistani, Salvadorian, Ghanian, Caribbean & Ethiopian weddings.
Feyisola has been a Honeybook Educator for over 3 years and has spoken at industry events such as The Planner's Suite Conference, The Association of Bridal Consultants, the University of Pennsylvania & more. Feyisola is honored to teach about referral strategies during this summit!
3 Ways To Make Money On Pinterest (That Aren't Client Inquiries!)
Gabby Pinkerton is the CEO of Gabby Pinkerton Co., a Pinterest Marketing & Strategy Consulting Company for wedding pros and creatives. Gabby helps fellow wedding professionals grow their wedding business and attract their ideal clients through Pinterest after she grew her own wedding business, Cause We Can Events, into a 6-figure international wedding planning company.
Fun fact: Gabby, her husband, and their 2 dogs lived on a boat in Los Angeles for many years and just recently relocated to Nashville. TN.
Holly Dechelle Smith
Leveraging Your Inquiry Form For More Leads
Holly Dechelle Smith is Co-Founder of Curate and Founder of The Creative's CMO. She has a passion for helping small business owners feel confident in running their businesses. Over the years, she has been able to source best-in-class marketing strategies and tactics from thousands of wedding pros and is excited to share them with everyone she meets. Through her online courses, group mentoring, and 1-1 coaching, she helps creative business owners consistently attract their ideal clients so they can focus on the parts of their business that they love, instead of wondering where their next client will come from.
YouTube Lead Machine: How To Generate Wedding Leads On Autopilot
Jody-Ann Rowe is an Online Marketing Expert for Event Planners and Founder of The Event Certificate. She started her business from the couch in her condo, and moved from planning events for $0, to planning 5 and 6-figure corporate events.
After years of running her own event planning business, launching and selling an eCommerce store, Jody-Ann now helps event planners to effectively market their business online, so they can make a living doing what they love, without feeling overwhelmed by their marketing.
A Jamaican-born, Canadian-packaged, YouTuber, educator, and mango lover, her happiest days are spent behind the computer screen sharing her secrets for creating an efficient and profitable event planning business.
3 Secrets To Facebook And Instagram Ads
Katelin is your go-to gal on how to use Facebook + Instagram Ads to grow your wedding business.
When she isn't geeking out over funnels and ads she loves to spend her time traveling, out walking with her fur baby Wiley, hiking, snowboard, and all things adventuring.
Growing a business can be hard, especially now, which is why she has made it her mission to help you learn:
- How to bring in leads and inquiries because let's be honest, they are the lifeblood of your business!
- How to use Facebook and Instagram Ads to bring in those leads because they kick butt and can truly help you get in quality leads and book more weddings.
Guiding Your Couples Through The Wedding Roller Coaster
Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.
Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.
Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others.
When not tending to all things Color Pop, you can find Leah spending way too much on colorful sneakers and snuggling her matching fur babies, Spike (a Boston Terrier) and Bunsen (a tuxedo cat).
Advanced Selling Strategies: Take Your Sales To Multi-6-Figures And Beyond
Maria Bayer is a $25M sales & mindset strategist, coach, and wealth builder. She is the creator of Irresistible Selling – a transformational program that helps wedding business owners create a million dollar mindset, stand confidently in their worth and book high-paying clients they love.
Maria teaches the authentic sales and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max and Hyatt. After working together, Maria’s clients often 2x - 5x their revenues, achieve their 'big scary’ goals and become leaders in their field.
Maria also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker, and has authored and co-authored several Kindle books, and her articles and podcast interviews have been featured throughout the creative industry.
Google Ads: Achieve Measurable Results & Avoid Common Pitfalls
As a struggling wedding pro during the Great Recession I'd reached my limit: I had no more time to spend on in-person networking and no more people to ask for referrals. But I still needed more leads to keep our business growing.
The only place to turn was paid ads on Google (and eventually Facebook) - but I had no idea what I was doing.
I wrestled through several years of self-guided trial & error - at a great expense to my bank account. But this struggle gave me immense learning, insight, and eventually results that were proven by data - not just a “hunch” for how leads were now coming in.
Fascinated and empowered, I took what I’d learned and began building ad campaigns for friends' businesses in the wedding industry. They saw results too. I then made the switch to focus on paid marketing full time. Now, after many years of success, I can confidently say I know exactly what it takes for any wedding business to use paid ads to reach couples and convert them into paying clients.
Boundaries In Business: Easy Strategies To Set Yourself Up For Success With Clients
Megan Gillikin is a veteran wedding planner, podcast host, and international speaker dedicated to making life easier for her fellow wedding pros. Her love for mentoring blossomed from her tumultuous entrepreneurship journey: In 2010 Megan purchased her planning business, A Southern Soiree, and revived the struggling brand into one of North Carolina’s most sought-after firms serving a luxury clientele. Between her own experiences and hearing others’ stories first-hand as the host of the Weddings For Real podcast, Megan now offers new wedding planners an easier way to grow their businesses through her education and community membership, The Planner’s Vault.
She has captivated audiences with her warm, personable style as a speaker at events like Wedding MBA, Catersource, WIPA, NACE and others. You can find Megan online at theplannersvault.com, weddingsforreal.com and asouthernsoiree.com.
Show Up & Shine On Instagram!
Melissa spent the last 16 years as a destination wedding photographer before pivoting to social media coaching in 2020. As an Enneagram 2, she loves helping and teaching and has mentored thousands of creatives over the years. She lives in Oceanside, California with her husband and two cats. Her hobbies are traveling, drinking craft beer and listening to podcasts. She is a professional burlesque dancer in her spare time!
Melissa uses her knowledge of self-employment, social media, and overall running a business to help entrepreneurs scale their business beyond their wildest dreams!
Cha-Ching: There Is No Money In Sales For 2nd Place
Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia's Picnic Company. She also is the author of Booked It!, Cha-Ching, Becoming a Sales Superstar, and three how-to Style & Design videos; in addition, she is the creator of the Triangle Method Sales Training Platform.
This is more than a job; she's on a mission to help businesses get on their own path to success. Meryl's a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy.
She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally, and internationally.
Her recent claim to fame is raising her well-behaved chickens, Gertrude, Jack & Chicken, and her very busy bees.
The New Wedding Market; Small Weddings, Big Market
Morgan Childs has been called the Elopement Expert and named top wedding planner in Hawaii by both Destination I Do & Modern Luxury Magazine. With 17 years in the event industry, Morgan got her start working in one of the principal planning firms in New York City producing high profile events for A-list clients.
Morgan moved back to her home state in 2006 to open Moana Events, bringing her distinct sense of style and knowledge of events to Hawaii. Where she has been honored to have planned celebrity and high-profile weddings and has been featured on television and in more than 20 national and international publications as well as over 200 online features.
In 2015 she launched Modern Elopement, a luxury elopement experience for couples after noticing a lack in the market for beautiful intimate wedding options. Now as a Wedding Industry Educator & Consultant, Morgan is passionate about the small wedding market and helps wedding pros grow their business and skip the learning curve.
Myrna P. Daramy
Making Your Digital Marketing Efforts Matter In A Post-Pandemic World
Myrna Plaisir Daramy is a tech-savvy Digital Media Optimization Specialist, oftentimes referred to as the “Tech Whisperer” by her clients. Over the last 15 years, she’s educated over 500k professionals and transformed countless small business brands by combining her expertise in digital analytics, technology management, and SEO with a deep understanding of all things creative.
Myrna's superpower is that she can easily translate “tech talk” into concepts that make sense to even the most non-technical of business owners. She takes pride in helping her clients peel back the layers of their brand, utilize the latest and greatest technology tools, and return to them an optimized digital footprint that converts better than ever before.
Clubhouse For Wedding Pros: Embracing New Tech & Upleveling Your Biz & Brain
Renee Dalo is a Wedding Planner, Educator, Public Speaker & Podcast Host. With over thirteen years of experience in the wedding industry and eight years running Moxie Bright Events, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, Renée is also the founder and host of the popular B2B podcast, Talk with Renee Dalo.
Currently, Renee serves as the President of WIPA So Cal, and she is recognized across the industry, having earned a coveted spot on Honeybook’s 20 On The Rise list.
Authentic Networking: How To Find Your People So You Can Build Your Business With Ease
Sara is a master connector. She’s so good at it, she turned it into a business when founding the District Bliss Community.
As an extrovert living in a work-from-home world, she’s found ways to leverage connections and continue to expand her multiple businesses, even during the pandemic.
She loves lattes, spontaneity, laughing loudly, her funny Frenchie (shout out to Clouseau), and traveling.
Oh, and she’s a podcaster x2!
Sara is the host of The Wedding Dish, where you’ll hear stories about love and entrepreneurship, and the co-host of Laughing with Gingers, where she chuckles with Kristina Kury and plays games.
SEO Basics For Your Wedding Business
Sara Dunn is the leading SEO educator and consultant for the wedding industry, helping wedding planners, photographers, venues, florists, and more, reach rockstar status on Google.
Sara strives to always have a plain-English, no-geek-speak approach to search engine optimization. Hers is SEO education made just for creatives.
In over 7 years in business, Sara has worked to earn more visibility, traffic, and inquiries for over 150 clients. Her SEO strategies brought her clients over 200,000 website visits from Google searchers last year.
Sara has been featured by Honeybook, Special Events, and WeddingIQ and has presented to audiences including WIPA and Two Bright Lights.
Stop Selling Your Service And Sell The Experience!
For over 17 years, Tara has been the creative engine and leader of Perfect Planning Events, an all-inclusive boutique event planning firm creating luxe lifestyle events with a highly personalized touch. She has been characterized as a Creative Entrepreneur Warrior and the Olivia Pope of Events.
In 2015, Tara created The Signature CEO Conference (TSCEO). TSCEO is curated to cultivate the CEO mindset of Creative Entrepreneurs who are innovators and exemplify keen business savvy to unite and discover great content to be exceptional leaders, excel at business acumen, expand their professional network to build genuine relationships, and to reach their highest potential in the world of business and entrepreneurship!
In 2020, Tara created history by becoming the Founder & President of the first-ever non-profit association in the wedding and events industry for Black-Owned businesses, The National Society of Black Wedding & Event Professionals (NSBWEP).
4 Keys To A Money-Making Marketing Plan
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals build 6 figure businesses without work all the time.
Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.