Meet Your Host
Welcome - I'm so happy you're here!
Hey! I’m Heidi Thompson and I help wedding professionals grow their businesses without going crazy in the process. I’m a business strategist and marketing geek as well as the host of The Evolve Your Wedding Business Podcast and best-selling author of Clone Your Best Clients but you won’t find any overcomplicated marketing gobbledygook around here. I don’t know about you but I love making things easier and more effective. That’s what you can expect from the Book More Weddings Summit.
Growing a wedding business can be overwhelming, stressful and it can swallow your social life whole…BUT it doesn’t have to be that way and I’m on a mission to help wedding pros like you grow their businesses without killing themselves. Your business should give you the freedom to do what you love and the freedom to have a life doing the other things that matter to you.
I created this summit to help you to book more weddings so that you can grow your business, become more profitable, and know exactly what you need to do to attract your ideal clients to you instead of chasing after them.
Drive More Profit With A Clear Brand Story
Aleya Harris is the founder and owner of Flourish Marketing, an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry.
Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.
Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.
5 Principles To A High-Converting Website: Book Leads From Your Website Now
Amanda is an award-winning website designer and brand strategist. She is also the Founder of Carrylove Designs, a Digital Marketing Agency where they take clients' visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.
Check Yes Or No: Vetting Couples For The Right Fit
As a former personal trainer, Amber fell into the wedding industry quite by accident. When the economy crashed in 2008, Amber took the nearest desk job she could find at Deloitte. With grit and determination, she survived 7 rounds of layoffs working her way to a corporate event planning role in their Dallas office. Eventually, one event led to another and after hiring a “day of coordinator” for her own wedding, she realized she could do it better. So she did and along came Heavenly Day Events in Austin, Texas.
Amber’s philosophy on creating opportunities served her well in becoming a local leader, looked to for expert advice by her peers. After a decade in weddings and events, Amber pivoted her career to coaching others on a national level. As the host of Refine for Wedding Planners, Amber mentors new, aspiring, and struggling planners via the largest Facebook group exclusively for wedding planners. She offers a course, retreat, and templates that are known for being unlike anything else on the market!
Community over competition is important to Amber and she is proud to have helped start the Associated Wedding Planners of Austin, a conglomeration of local planners seeking to grow and excel through ethics and standards. As a Public Speaker with regular interviews and publications in sources like Bustle, Pop Sugar, Style Me Pretty and Martha Weddings, Amber brings a fresh perspective. Known for her radical honesty, Amber often says what most people are thinking but won’t say, striving to elevate the industry one conversation at a time.
Creating Consistent Content That Converts
Angela Proffitt is a Celebrity Wedding & Event Planner, Designer, Entrepreneur, and Productivity Consultant with nearly two decades of experience within the Industry. As the industry's leading creative disruptor, she has become a trusted resource and ally because of her commitment to exceeding the expectations of her clients and her passion for educating professionals. Her mantra
"you don't know, what you don't know," fuels her books, online classes, live events, and consulting.
This has allowed her to help thousands of wedding & event clients, and hundreds of small businesses achieve success, grow steadily and "wow" consistently; she calls it GSD.
Angela is a graduate of UT Knoxville with her background being in Psychology. She has been voted "Best Event Planner," by Nashville Scene, highlighted as having the "Best Business Practices" by Success Magazine, appeared on ABC Family in the show “Job or No Job” series and TLC’s “Extreme I Do’s".
Her extensive list of clientele has included: Kellie Pickler of American Idol, Hillary Scott of Lady Antebellum, Patrick Carney of the Black Keys, mega country star, Jason Aldean, and Eddie George (former TN Titans player) to name a few.
She currently serves as the Social Chair for the Entrepreneur's Organization; a global business network for entrepreneurs. Angela is revered as the productivity therapist or the GSD Queen among clients, family and friends. She delivers tools that enable entrepreneurs and event professionals to best serve their clients and believes that everyone has the ability to change the world; all they have to do is plan for it!
How To Craft A SWEET Services Page: 16 Things You Must Include
Ashlyn Carter is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing to bring in more than seven-figures in her business writing for creatives, now helping women write words that sell, so they can work from a place of rest—not hustle.
Ghosted: Solving The Case Of Why They Didn’t Book You
Bethel Nathan is a successful business owner, award-winning officiant, and WeddingPro Educator (formerly a WeddingWire Education Expert), and she knows how to build and run a successful wedding industry business, having married over 1000 couples over the past 11 years and building up over 400 5-star reviews. Combining her background in both large Wall Street investment banks and small business, along with her passion, skillset, and strong support for marriage equality, Bethel focused on her ideal couple and having a rave-worthy customer journey. Bethel also enjoys helping other wedding industry businesses grow and prosper as a business coach, industry speaker, and educator.
Bethel has an undergraduate degree in political science and Japanese from UC Berkeley, and an MBA in International Business and Japanese from Thunderbird. She is a former board member of the San Diego Women’s Foundation and the San Diego affiliate for Komen for the Cure. Her previous chapters in life allowed her to live in Japan three separate times, in addition to living in London and New York, and to travel extensively around the world. She now lives in San Diego County with her husband, Jason, and they enjoy traveling and scuba diving in exotic places whenever possible.
Using Instagram & Facebook Ads To Book More Weddings
Chip Dizárd is a photographer who teaches creative entrepreneurs the secrets to growing their business. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He still provides top quality brand photography for weddings, business professionals, and models but has more to offer. Chip is excited to help the developing or seasoned creative take their business and brand to the next level.
How To Book Dreamy Clients Through An Email Nurture Series
Cristina Barragan, is the Owner and Chief Creative Officer at Posh Peony. In 2005, she started teaching elementary education and at the same time, launched her floral design business as a household hobby, never imagining the growth it would have in the following years!
Today, Posh Peony is known for producing luxury and lush floral designs with an emphasis in personalization and an elevated client experience. She runs a boutique style studio that provides full-service design and educational workshops at a local and international level. Her work has been featured numerous times in prominent publications such as; Martha Stewart Weddings, Style Me Pretty, Green Wedding Shoes, Once Wed, The Perfect Palette, and many more.
She has been able to grow and scale her business which has allowed her to pursue her love of teaching in the event industry. Through her florist online community; Fleursociety, she has been able to empower floral designers and entrepreneurs on how to build better businesses with her online courses and LIVE events.
Pricing For Profits
After moving to the US from Peru, Fiorella missed the big parties with styled tables, DJ’s, delicious food, and lots of dancing. Something that her little Midwest town was missing. In 2011 while working for a local business she approached her boss with her goals which resulted in booking her first event ever, a 700 person New Year's Party for a local resort. After a few years, she expanded into planning weddings and added a flower department. Today, Fiorella continues to run a profitable event business, but also shares her knowledge and bring other pros together through Planner in Training, a podcast, website and template shop for people in the wedding industry.
How To Create A Pinterest Profile That Will Convert Pinners To Paying Clients!
Gabby Pinkerton is the CEO of Gabby Pinkerton Co., a Pinterest Marketing & Strategy Consulting Company as well as ‘Cause We Can Events' an event planning company that specializes in destination adventurous weddings and wildly creative social and non-profit events. However, most recently, Gabby launched a Pinterest Masterclass for Wedding Pros to help fellow wedding professionals grow their wedding businesses and attract their ideal clients through Pinterest!
Fun fact: Gabby, her husband, and their 2 dogs lived on a boat in Los Angeles for many years and just recently relocated to Nashville. TN.
The Styled Shoot Blueprint: The How Tos Of Styled Shoots & Why You Should Be Doing Them
Halima has been a wedding planner for 10 years, she is a Honeybook educator, and the founder of Lively Wed Academy.
During her years as a wedding business owner, she took her business from zero weddings booked to a fully booked business in less than 12 months. During that same time, she created a proven sales framework that became the foundation of her business. Today, she teaches her framework as the founder of Lively Wed Academy. This platform allows her to educate and help wedding planners book more couples, as well as increase their income.
When she’s not planning weddings or teaching wedding planners, you can find her on the hunt for the perfect breakfast taco, chasing after her 5 and 2-year-olds, or binge-watching the latest Netflix series with her husband, Chris.
Hunter Niland Welling
5 Steps To Book Out Your Services With Instagram Stories
Hunter Niland Welling is a marketing consultant for luxury service providers and founder of The AgenShe. Like you, she's obsessed with providing the best, all-inclusive service for her clients. With 12 years of experience helping high-end brands attract clients they love, she's known for building marketing strategies that are both effective and simple to implement.
If you're tired of blank space on your calendar, Hunter will help you book your business out with premium clients—using bespoke marketing services and crystal clear messaging. The secret? Strategically refining your brand experience until people can't shut up about you.
Cat mom + plant mom + human mom, she lives in a tiny bungalow in Fort Worth, Texas.
How To Start A Podcast - 3 Ways To Finding Your Niche
Jainé Kershner started her photography education series “Tea with Jainé” to share advice, resources, and lessons learned over the last 10 years as a wedding photographer. Tea with Jainé includes an Instagram TV series, blog, weekly podcast, meet-ups, one-on-one coaching sessions, online courses, and the marketing intensive workshops for wedding photographers.
Jainé Kershner Photography has been featured in several wedding publications including Martha Stewart Weddings, Style Me Pretty, Brides, and The Knot. She was handpicked as one of NYC’s Best Wedding Photographers to know by BRIDES and voted Best Brooklyn Wedding Photographer in 2018!
3 Ways To Use This Slow Time To Get Referrals From Your Favorite Wedding Vendors
Lindsey Nickel is the go-to marketing and business strategist for wedding planners who want to be fully booked with wonderful clients. She helps wedding planners stand out, get more inquiries, and book clients through doable focused action steps based on ten years (and counting) of experience as a wedding planner. Lindsey’s weddings and expertise are featured on CNN.com, The New York Times, Style Me Pretty, Brides, The Knot Yours Truly book, and more. Check out her wedding planner coaching business and get marketing tips for wedding planners at lovelydaystrategy.com
Make It Work: How I Turned My Website Into A Multi-functional Sales Tool
Margaux Fraise is the owner + creative director of Harmony Creative Studio, an award-winning boutique wedding firm in Los Angeles, CA. Since moving from retail consulting to events in 2011, her goal has been to design weddings with intention, infusing celebrations with her signature organic and minimal style yet still tailored to each couple. A Stage IV breast cancer survivor, she has a unique perspective on what is truly valuable in love, life, and weddings – and brings that viewpoint to help her clients hone in on what matters to them. As a result, her work has been featured in numerous publications, including Style Me Pretty, Brides, and Green Wedding Shoes, among others.
Margaux serves as a wedding business educator, frequent podcast guest, and motivational speaker. Her meticulous onboarding, planning, design, and execution procedures have also caught the attention of her peers, and she shares insight regularly on efficient systems for creatives.
First Steps To Develop A Million Dollar Mindset
Maria Bayer is a sales & mindset strategist, coach & wealth creator. She is the creator of Irresistible Selling – an online group coaching program designed to help wedding business owners book high-paying clients quickly (often on the spot!), grow their business, and create generational wealth.
Maria teaches the authentic selling and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max, and Hyatt. After working together, Maria’s clients often 2x - 5x their revenues year over year as they continue applying her strategies.
Maria also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker and has authored and co-authored several Kindle books, and her articles and podcast interviews have been featured throughout the creative industry.
Maria holds a Bachelor’s degree in Finance from the University of Illinois, Urbana-Champaign, and currently resides in the Scottsdale area with her husband Tim and fur-baby Gia, usually with a cold brew in hand.
Marie Burns Holzer
An Unforgettable Experience: How To Create Raving Fans Through Excellent Client Care
Marie is an internationally-recognized speaker and an award-winning expert ceremony officiant/celebrant. Her unique background combines 16 years of freelance and entrepreneurial experience including building websites with WordPress since 2004, social media marketing going back to the heyday of MySpace through the explosive success of Instagram, and over 900 wedding ceremonies officiated. All of this allows her to provide a creative and holistic approach to problem-solving. She strongly believes that values should be the foundation of meaningful work and works from there to teach you powerful mindsets and effective systems to make your success inevitable.
Create An Instagram Presence That Attracts Your Perfect Client
Melissa Megginson is Community Manager and resident Cat Lady at Tailwind, the leading visual marketing tool for brands. As Community Manager at Tailwind, it is her job to make Tailwind's members look GOOD and find success in their marketing efforts. In her 8 years at Tailwind, Melissa has won an ADDY award worked with major brands like Adobe and JCPenney, and recently graduated with an MBA from the University of Oklahoma.
Find her on Twitter, Pinterest, and Instagram at @MelMegg.
Selling Weddings During & Post COVID
Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia's Picnic Company. She also is the author of Booked It! , Cha-Ching, and three how-to Style & Design videos, in addition, she is the creator of the Triangle Method Sales Training Platform.
Meryl has worked throughout the US. Her particular areas of focus are sales and marketing, as well as design and branding. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally, and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.
In 2017, Meryl introduced a revolutionary new approach to sales for the special events industry. Coined The Triangle Method, this must-have digital training platform has been created for owners to maximize their sales teams' efficiency, significantly improve qualifying and closing ratios, and increase sales as much as 40%.
Her recent claim to fame is raising her well-behaved chickens, Gertrude, Jack & Chicken, and her very busy bees.
Creating Killer Content For Better Traffic, Engagement & Bookings From Your Ideal Clients
Wedding Educator and Wedding Business Owner Natasha Johnson has turned herself into the official mascot for Team Blogging. You will not find a bigger, louder supporter of all things blogging for business. Having created her own award-winning wedding blog - Engaged and Ready, and grown it from zero to thousands of monthly readers, Natasha now educates wedding professionals about the power of blogging for their business and how it can be a real game-changer in driving traffic to their wedding websites and converting that traffic into awesome, ideal clients.
Pivot To Passive: How To Diversify Your Income For 2020 & Beyond
Renee Dalo is a Wedding Planner, Educator, Public Speaker & Podcast Host. With over 12 years of experience in the wedding industry and seven years running Moxie Bright Events, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, Renée is also the founder and host of the popular B2B podcast, Talk with Renee Dalo.
Currently, Renee serves as the President of WIPA So Cal, and she is recognized across the industry, having earned a coveted spot on Honeybook’s 20 On The Rise list.
Blogging For Results: How To Get Your Posts Found On Google
With a background in digital marketing, Sara Dunn is a wedding SEO consultant at SaraDoesSEO.com, helping wedding planners, photographers, venues, florists, and more reach rockstar status on Google. Sara is a contributor to notable industry sites as Honeybook, Special Events, WeddingIQ, and WIPA.
Create High-Quality Referrals That Convert
Shannon Tarrant is on a mission to help event industry businesses shake things up. A professional go-getter, she has a distinctive 15-year background in developing companies into the top of their local market. As an off-site caterer and then venue manager, she developed both companies into local powerhouses by following the same system for success.
Shannon is a highly regarded coach, working alongside vendors while running her own wedding business - Wedding Venue Map, a resource helping couples to find the perfect venue. Her successful system includes strategic planning, goal-oriented sales, outside-the-box marketing, and exceptional vendor relationships.
Shannon has been featured on Catersource, Martha Stewart Weddings, and Special Events. No matter which hat she's wearing, her goal is simple - to empower companies to differentiate themselves and drive measurable results using a proven system of small changes with big impact.
Shannon tells it like it is, whether you’re ready for it or not.
Make Your Website More Inclusive & Book More Diverse Couples
Taylor Griffith is an award-winning writer and champion for inclusive language. As the CEO of Lemon Tree Editorial, Taylor writes authentic and inclusive websites for wedding pros who want to attract their ideal couples and sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing.
You can find Taylor online at www.lteditorial.com and on Instagram @tmgriffi.
The Experience Of You: Creating Client Experiences That Are Referral Machines
Spreading her metropolitan style throughout the low country, Terrica has been creating exquisite weddings and events in the Golden Isles area for the past fifteen years.
Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients’ love stories while infusing technology and efficiency. A contributing board member of the North American Academy of Wedding and Event Planning, Terrica’s weddings and expertise have been featured in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty, PeopleTV and a host of others. In addition to leading a rockstar team at her planning and design firm, she also owns The White Lounge— a contemporary wedding planning concierge service for couples and wedding professionals.
A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular Educator for The Knot and Wedding Wire, she launched her new wedding industry education system, “Hustle Sold Separately“ this summer. Terrica is an ardent educator of those in the wedding industry, also hosting the “She Doesn’t Even Go Here” podcast. As an avid lover of cake and champagne, you'll find her at home in the Golden Isles with her four “fabutots”, and when not entertaining family and friends, she’s frequently binging on RuPaul’s Drag Race and Game of Thrones.
How To Clone Your Best Clients
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.