If You Want Gen Z, Market Like It: A Marketing & Social Media Crash Course For Showing Up Online To The New Bride

Shantel Campbell is the owner of I Do Marketing Group, a marketing agency exclusively serving wedding professionals. Her wedding industry journey began in 2015 as the Marketing Manager for one of Orlando’s top-grossing catering companies, where she spent 7 years developing expertise in lead generation, digital advertising, and conversion-focused marketing.

She later expanded her experience at a digital marketing agency working with national and global brands, including Meta, Universal, Delta Air Lines, and NASA, bringing those advanced marketing strategies back to the wedding industry.

Today, Shantel helps wedding businesses increase inquiries, improve lead quality, and drive measurable revenue growth through strategic marketing.

When she's not helping clients make smart marketing decisions, you can find her trying out new restaurants (she's a total foodie), salsa dancing, or planning her next travel adventure! 😉